FOR IMMEDIATE RELEASE
Media Contact: Brenda F. Greene (401) 228-2083
New "Own Your Health" brand promise demystifies health savings account concept
Sheboygan, Wis., October 13, 2014 — HSA Bank, the nation's fastest-growing financial healthcare solutions
company, has unveiled a new look and feel, underscored by the new brand promise, "Own Your Health." HSA
Bank's brand refreshment comes on the heels of several important milestones reached earlier this year,
including the expansion of the company's product suite and September's announcement that it is acquiring the
health savings account business from JP Morgan Chase.
"The way people pay for healthcare is rapidly changing and HSA Bank is here to help individuals and employers
manage these costs in ways that are both comprehensive and easy," said Chad Wilkins, executive vice president
and head of HSA Bank. "We see ourselves as their partner in this endeavor. By sharing the expertise we have
gained over the years, we enable our customers to take ownership of their health and show them the way to a
healthier future – financially, physically and mentally."
HSA Bank partnered with Monigle Associates, Inc., a brand consultancy agency based in Denver, Colorado, to
create the new image. "Own Your Health is ideal for HSA Bank because it conveys their product and service
offerings in a way that is simple to understand," said Justin Wartell, Managing Director, Monigle Associates, Inc.
"It is a statement that empowers the customer and communicates the brand's purpose while also encompassing
the company's other product offerings such as HRAs and FSAs."
HSA Bank offers a comprehensive package of industry-leading products and services that are designed to help
individuals and employers manage their current and future healthcare costs. In addition to health savings
accounts, HSA Bank offers health reimbursement accounts (HRAs) and flexible spending accounts (FSAs) with
access to HSA Bank's myHealth PortfolioSM, an online dashboard that consumers can use to store health-related
data and receipts, file claims, initiate payments to providers, and consolidate expenses and claims from multiple
providers. HSA Bank also offers customers a defined contribution plan in which employers provide their
employees with a fixed amount of money to purchase healthcare insurance. If they wish, employees may roll
leftover funds into pre-tax savings accounts.
HSA Bank's brand look and feel launched today on the company's website, www.hsabank.com. In the coming
months it will also be rolled out in advertising, direct mail, correspondence, collateral material, debit cards and
About HSA Bank:
HSA Bank is a trusted leader in consumer-directed healthcare focusing on health savings accounts (HSAs) since the beginning, serving as both the bank
and custodian. Discover how we can support your employee benefits strategy with our comprehensive account-based benefit solutions such as HSAs,
HRAs, FSAs, and Commuter Benefits (Mass Transit and Parking accounts). , HSA Bank empowers over 700,000 accountholders to own their health. HSA
Bank, with over $2.4B in assets, is a division of Webster Bank, Member FDIC. www.hsabank.com