Press Room / HSA Bank Releases White Paper Outlining 3 Steps to Achieve the Full Potential of Consumer-Directed Healthcare

Press Release: HSA Bank releases white paper outlining 3 steps to achieve the full potential of consumer-directed healthcare

Media Contacts:
Alice Ferreira, Webster Bank
(203) 578-2610 |


Jennifer Dean, HSA Bank
(920) 453-5286 |


Milwaukee, October 23, 2018 — HSA Bank, a division of Webster Bank, N.A., released a new white paper today, titled 3 Steps to CDH Success. The paper explains how employers can help employees become more engaged and savvy healthcare consumers, which is a key focus of benefit professionals during open enrollment.

Consumer-directed healthcare (CDH) gives employees and their families opportunities to meet their healthcare needs while saving for the future. Through an effective communication plan, employers can guide employees to realize the full benefits of CDH. HSA Bank identifies the following key steps based on decades of experience helping clients promote and manage CDH plans:

  1. Make difficult decisions easier.
  2. Ensure successful enrollment and account usage.
  3. Offer ongoing education and engagement.

"HSA Bank encourages consumers to own their health by becoming engaged in their physical and financial wellbeing," said Chad Wilkins, president of HSA Bank. "A communication framework, like the one offered by HSA Bank, is essential to achieving the full potential that CDH offers."

The paper provides best practices, mistakes to avoid, and links to valuable resources including videos, presentations, and calculators for each step. To learn more, download the white paper.

About HSA Bank

HSA Bank is a trusted leader in consumer-directed healthcare (CDH), focusing on Health Savings Accounts (HSAs) for over two decades and serving as both the bank and administrator. Discover how we can support your benefits strategy with our comprehensive account-based health benefit solutions that include HSAs, Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), Commuter Benefits, COBRA Administration, and HSAdvisor+SM. With a reputation for outstanding service and thought leadership in the CDH space, we offer one platform and one portal for all our members. HSA Bank inspires 3 million members and 35,000 employer groups to "own your health" by making it easy to access, understand, and afford healthcare. As of June 30, 2020, HSA Bank has $9.0 billion in total footings (assets) comprising $6.8 billion in deposit balances and $2.2 billion in assets under administration through linked investment accounts, and is a division of Webster Bank, N.A., Member FDIC.