Press Room / HSA Bank Recognized as Marcom 2018 Platinum Award Winner

Press Release: HSA Bank recognized by MarCom as 2018 Platinum Award Winner

Media Contacts:
Alice Ferreira, Webster Bank
(203) 578-2610 |


Jennifer Dean, HSA Bank
(920) 453-5286 |


Milwaukee, December 7, 2018 — HSA Bank, a division of Webster Bank, N.A., has been named a MarCom 2018 Platinum award winner in the digital media - email campaign category.

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

HSA Bank was recognized for its 30-60-90 Day Email Campaign. The campaign is designed to improve the customer experience and increase engagement by educating new accountholders about their Health Savings Account (HSA) based on the duration of the account – 30, 60, and 90 days.

Each communication informs the accountholder about how to use their account as they transition from utilizing, to growing, and ultimately maximizing their HSA. By customizing the communications based on longevity of the account, HSA Bank realized above-average open and click-through-rates for these communications.

HSA Bank collaborated with the creative agency, Adams and Knight, to develop and execute the campaign.

About HSA Bank

HSA Bank is a trusted leader in consumer-directed healthcare (CDH), focusing on Health Savings Accounts (HSAs) for over two decades and serving as both the bank and administrator. Discover how we can support your benefits strategy with our comprehensive account-based health benefit solutions that include HSAs, Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), Commuter Benefits, COBRA Administration, and HSAdvisor+SM. With a reputation for outstanding service and thought leadership in the CDH space, we offer one platform and one portal for all our members. HSA Bank inspires 3 million members and 35,000 employer groups to "own your health" by making it easy to access, understand, and afford healthcare. As of June 30, 2020, HSA Bank has $9.0 billion in total footings (assets) comprising $6.8 billion in deposit balances and $2.2 billion in assets under administration through linked investment accounts, and is a division of Webster Bank, N.A., Member FDIC.