Press Room / HSA Bank Recognized as Marcom 2018 Platinum Award Winner

Press Release: HSA Bank recognized by MarCom as 2018 Platinum Award Winner

Media Contacts:
Alice Ferreira, Webster Bank
(203) 578-2610 |


Jennifer Dean, HSA Bank
(920) 453-5286 |


Milwaukee, December 7, 2018 — HSA Bank, a division of Webster Bank, N.A., has been named a MarCom 2018 Platinum award winner in the digital media - email campaign category.

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

HSA Bank was recognized for its 30-60-90 Day Email Campaign. The campaign is designed to improve the customer experience and increase engagement by educating new accountholders about their Health Savings Account (HSA) based on the duration of the account – 30, 60, and 90 days.

Each communication informs the accountholder about how to use their account as they transition from utilizing, to growing, and ultimately maximizing their HSA. By customizing the communications based on longevity of the account, HSA Bank realized above-average open and click-through-rates for these communications.

HSA Bank collaborated with the creative agency, Adams and Knight, to develop and execute the campaign.

About HSA Bank

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. By providing the right tools and resources, we make it simple for our 3 million members nationwide to maximize their savings for healthcare and long-term goals. As a leader in health accounts for over two decades, we continue to innovate. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors. As of September 30, 2021, HSA Bank had $10.7 billion in total footings comprising $7.3 billion in deposit balances and $3.4 billion in assets under administration through linked investment accounts and is a division of Webster Bank, N.A., Member FDIC. Plan Administrative Services and Benefit Services are administered by Webster Servicing LLC.