Press Room / White Paper Reveals Strategies to Obtain Optimal Results from HSA Programs

Press Release: White Paper Reveals Strategies to Obtain Optimal Results from HSA Programs

Media Contacts:
Alice Ferreira, Webster Bank
(203) 578-2610 |


Jennifer Dean, HSA Bank
(920) 453-5286 |


HSA Bank Shares Best Practices from Thousands of Successful Program Implementations

SHEBOYGAN, Wis., February 25, 2016 — HSA Bank, a division of Webster Bank, N.A., released a new white paper that reveals best practices for a successful Health Savings Account (HSA) program. While the number of consumer-directed health plans paired with HSAs offered by employers continues to grow, so does the confusion in the marketplace in understanding what makes an effective HSA program. The white paper, "Health Savings Accounts: Achieving Optimal Results for Employer Programs," provides insight into:

  • HSA Program Design - Four key findings on designing an effective HSA program that engages employees, increases adoption, and promotes healthy saving and spending behavior.

  • Employee Communications and Tools - Necessary ingredients in planning, developing, and executing a communication plan that will better inform employees and empower them to make educated decisions.

  • Evaluating an HSA Administrator - Discover how to evaluate ways the administrator drives enrollment, the success of its implementation team, and the administrator's overall capabilities.

Also included in the white paper are case histories, a sample communication plan, and a checklist for selecting an HSA administrator. Since 1997, HSA Bank — one of the largest HSA administrators in the country — has gathered deep knowledge and an appreciation for how employers of all sizes use HSAs to engage employees as healthcare consumers and is offering its best practices to help both employers and employees save money on healthcare expenses.

The white paper was written by Jason Kessler, HSA Bank's senior vice president and director of product management. "There continues to be a lack of knowledge and confusion on how best to design and implement an HSA program that is effective and provides the greatest benefit to both employers and employees. HSA Bank's sharing of what has worked with so many of our clients is a step toward providing some clarity and best practices toward that goal," Kessler said.

Download a complimentary copy of the white paper today at:

About HSA Bank

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. By providing the right tools and resources, we make it simple for our 3 million members nationwide to maximize their savings for healthcare and long-term goals. As a leader in health accounts for over two decades, we continue to innovate. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors. As of September 30, 2021, HSA Bank had $10.7 billion in total footings comprising $7.3 billion in deposit balances and $3.4 billion in assets under administration through linked investment accounts and is a division of Webster Bank, N.A., Member FDIC. Plan Administrative Services and Benefit Services are administered by Webster Servicing LLC.